Drawing Attention by Stu Heinecke
From David Ogilvy on down, the "Experts" have claimed "humor doesn't work" in advertising and marketing. Boy were they wrong. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns for many of the world's biggest marketers -- and he shares his secrets for the first time ever in his new book, Drawing Attention.
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Drawing Attention e-book™eMail ProgramPostcard ProgramBigBoards™BigBoards™ Enterprise ProgramPresentations ProgramMembers Program