Editorial readership surveys have long shown cartoons are almost always the best read and remembered part of magazines and newspapers. In fact, cartoons are one of the most powerful engagement devices in existence. The CartoonLink e-Mail Marketer program comes from 30 years and millions of dollars worth of test experience, and a long line of record-breaking campaigns for many of the world’s biggest direct marketers. In e-mail, our "cartoon device" tends to double open rates, which is good for you and it’s good for your clients.
Put it to the test for Free.
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We’ve seen cartoons do some pretty magical things. When we send them as postcards, they end up on refrigerator doors and office walls for years. In B2B missions, they achieve stunning penetration because secretaries and assistants don’t throw away cartoons about their bosses. We’ve used cartoons to reach Presidents, Prime Ministers, celebrities, and countless CEOs and top decision-makers. Cartoons really are the ultimate involvement and engagement devices. And in e-mail campaigns, that often translates into an initial doubling of open rates that sustains over multiple deliveries, as in drip campaigns. Our cartoon devices also promote bonus functionalities that contribute to viral pass-along and social media buzz.
But don’t take our word for it. Put it to the test for Free, in your own campaign or some of your clients’ campaigns.
The best way to increase your base monthly income is to start charging on a continuity basis. That’s what we do. And you’re invited to join in. The CartoonLink e-Mail Marketer Program isn’t for everyone. Just the serious marketers who recognize the value of investing a small amount to boost their response. The cost to the public is $250 per month, but as one of Constant Contact’s new Authorized Solutions Providers, we’re offering a 20% discount to any Constant Contact user. As a Constant Contact Reseller, you’ll also get a 20% share of membership fees for the lifetime of any membership you generate. Or you can keep the extra 20% as a further discount on your own campaigns.
Put it to the test now, for Free.
The "experts" used to say "Humor Doesn’t Work" in advertising and particularly in direct response. And they couldn’t have been more wrong. That’s what makes Drawing Attention author, Wall Street Journal cartoonist and CartoonLink Founder Stu Heinecke’s work with cartoons in direct response so historic and important to marketers everywhere. While David Ogilvy and others dismissed the use of humor, Stu was using it to set record after record for marketing response.
When you sign up for your Free test of our "cartoon device," you’ll receive an e-book that includes the introduction and chapter on using cartoons in e-mail marketing from Drawing Attention. The full book is available on Amazon and at other fine booksellers.